MAKING A DIFFERENCE FOR OUR CUSTOMERS

When you work with Pfister and Associates, you can expect to find cost effective, creative ways to reach your customers. Here’s just one of many examples of the exceptional results we’ve been able to achieve for our clients.

The Situation: Several years ago, a mid-sized landscaping firm in the Midwest decided to launch a small retail store to sell plants and lawn and gardening supplies and accessories. Knowing it would be impossible to compete with against bigger "corporate" retailers carrying similar plants and products, we were able to help them develop a unique marketing strategy and positioning.

The Solution: We recommended a pricing and product mix strategy that called for to competitively priced, superior quality plants and flowers, along with unique varieties rarely found at retail stores. We further positioned the company as a knowledgeable landscaping and gardening resource, where customers could receive personalized attention from trained landscape and garden professionals. We began a series of very successful gardening seminars that were soon imitated by many in the marketplace. One of the additional marketing tools created to support this direction was Green and Growing, a quarterly newsletter mailed to a database of 8,000 customers. Coupons in the newsletter helped drive traffic to the store and measure sales against their advertising investment. Sales profits from redemption of the very first coupon were significant enough to cover the annual budget of the newsletter and generate $35,000 in additional sale—a remarkable 900% sales return on the original marketing investment. The awareness the coupon and corresponding newspaper campaign generated was immeasurable.

If you’re looking for dramatic, measurable results from your advertising and marketing, Pfister and Associates can help.

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