| Marketing
for Competitive Advantage
Is
your small business trapped in the cycle of last-minute,
hit-or-miss marketing?
Pfister & Associates can help. We’ve put together
a unique series of marketing seminars geared especially
to the needs of small business. We offer two half-day
seminars designed to teach you the basics of building
a results-driven, cost effective marketing system that
can help take your business to new levels of profitability
and growth.
Our seminars are the result of more than 25 years of
advertising and marketing experience, and more than
a decade serving the special needs of small business.
These aren’t dry, theory-filled sessions, but
interactive, fast-paced seminars designed to deliver
the information you need at the speed of your business.
We’ll even include specially designed tools to
guide you, and an option to attend Marketing Checkpoint
Sessions for ongoing help in creating an effective marketing
system that can give you the competitive edge. |
| Seminar
1- What Every Small Business Should Know About Marketing
What You’ll Learn
• The “new” rules of marketing in
an information-based world
• How to use marketing for competitive advantage
• Why you need a target market and how to identify
one
•
How to cut through the clutter with powerful marketing
messages
• The importance of developing a marketing budget
• Is it working? Measuring the return on your
investment
• Also included:
Seminar notes and specially designed tools to
help you gather the information you need to begin building
an effective marketing system.
|
| Seminar
1 will be offered from 8:30-11:30
am on:
Weds. Oct. 11, 2006
Location: The Board Room located on the first floor
of the City Center Plaza (formerly the Avenue Mall)
across from Techline Furniture. We recommend parking
in the Soldier’s Square Parking Ramp and using
the main entrance (located on College Avenue). Parking
cost: $1. |
Seminar
2-Marketing Plans and Messages that Work
What You’ll Learn
• New ways to communicate with
prospective customers
• Ideas for building loyalty and improving customer
communications
• How to choose and use today’s advertising
tools effectively
• Why small businesses should never rely on "awareness"
or "brand" advertising
• Also included:
Seminar notes and support materials to help you create
a systemized approach to your day to-day
marketing.
|
Seminar
2 will be held from 8:30-11:30 am
on the following dates:
Fri. Sept. 29, 2006
Weds. Oct. 25, 2006
Location:
The Board Room located on the first floor of the City
Center Plaza (formerly the Avenue Mall) across from Techline
Furniture. We recommend parking in the Soldier’s
Square Parking Ramp and using the main entrance (located
on College Avenue). Parking cost: $1
|
Our
Promise
These info-packed seminars take corporate marketing concepts,
combine them with real world experience and translate
them specifically for the small business market. We’re
confident that you’ll emerge with valuable tools
for transforming your business. In fact, if you don’t
take away at least one key business idea, we will refund
your money.
The Cost
Professional service fees for marketing consultants and
advertising agencies often range from $125-$175 an hour.
As a result, when it comes to developing strategic marketing
plans, small businesses are often priced out of the market.
Our goal in establishing the fee structure for this seminar
is to offer an affordable option. We want to empower small
businesses by sharing marketing information and big business
tools to help them become more profitable and competitive. |
Introductory
rate: $95 per person* for a 1⁄2 day (3)
hour session, includes:
• Continental Breakfast
• All Support Materials
• Option to attend future sessions
Package price of $190 per person for Seminars 1 and
2 available to those pre-registering by Sept.30. $50
pre-registration fee will hold your place. Balance due
upon day of the seminar. When two or more from the same
firm attend both seminars, the cost is $80 per person.
(Save $15 each).
|
Marketing
Checkpoint Sessions
These monthly meetings are designed to help establish
checkpoints and coaching opportunities for those small
businesses who are actively trying to build marketing
systems. Each session is two hours long and involves
8-10 participants, who bring their lunch and their marketing
issues to the table for discussion, where collective
wisdom can be applied and information shared. The sessions
are facilitated by Nan Gutierrez who also provides direction
and coaching to the participants. Guest speakers are
brought in to address marketing and communication issues
of mutual interest to the group. The cost of each session
is $35. Fall sessions are now forming and will begin
in October.
The
Instructor
Nan Pfister Gutierrez has more than 25 years of experience
in the fields of advertising, marketing and communications.
After 10 years at a Fortune 100 company, Nan took her
skills and experience into the small business world,
where she spent another 10 years helping local small
businesses produce incredible marketing results. (Click
here for more information.) Nan
has a valuable perspective on the marketing needs of
small business, the experience to help them and the
passion to see small business owners succeed.
Each
Class is limited to 20 participants!
RESERVE YOUR PLACE NOW |
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